How to make your salon business more competitive

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Owning a beauty salon these days can be very profitable, as people are more and more preoccupied with look good at all times. However, just like in any other business field, competition is definitely a factor one should never forget and all managers should look for ways to make their business more competitive and constantly increase their market share. To this extent, here are a few ideas of how to achieve this goal:

Invest in a salon scheduling software

Sure, the old pen and paper method might have worked until a few years ago, but these days having a database of clients will not only help you manage your appointments better, but also promote your business at an entirely new level. For starters, you will be able to make appointments much faster, the chances of mixing them up will be close to zero and you will also be able to gather some information from your clients and thus be able to send them newsletters or promotional text messages. Professional salon scheduler software allows users to do so much more than simply making appointments. You will be able to keep a closer track of your inventory and have access to your appointments from any device, anywhere you might be, thus giving you more freedom to handle business matters that keep you away from the salon.


Get black uniforms for your stylists

Studies have shown that hairstylists dressed in black, look more knowledgeable and professional than in any other color. Its might be just marketing or it could have some truth behind it, but the fact is that you have nothing to lose. Black T-shirts with your name and logo on them and a black pair of jeans are a comfortable uniform that will make your entire salon look professional and stylish.


Always have a special offer

Whether you are at the beginning of the road and you are looking to attract new clients or you have been on the market for quite some time now and you don’t want to lose your clients to the new salons that make their way on the market, the best thing that you can do is to always have a special offer. Perhaps you should offer a discount to clients who want more services in one session or do something like 1 haircut free for every 4 haircuts at your salon or any other discount that you can afford to make. You don’t have to offer significant discounts, just enough to make your clients feel appreciated and rewarded for choosing your beauty salon as opposed to a different one.


As you can see, you don’t have to necessarily make large investments in order to get new clients to come to your salon or to retain the ones you already have. You only have to strive to offer better customer services and make every person’s experience truly wonderful whenever they visit your salon. This is how people will choose your salon every time and how you can grow your business successfully.

October 2021