3 things to consider when starting a small business

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Starting a small business isn’t easy, but you can do it if you are brave enough to enter the market. You should be prepared not only for starting but also for maintaining your business and constantly look for improvements. Therefore, here are three things to keep in mind when starting a small business.

Target your customers

If you already have an idea about the business you’re going to start, you’ve probably chosen a niche that needs customer targeting in order to be relevant to people. Suppose you want to make and sell dresses. The targeted customers have to find your products helpful; therefore, you need to consider certain factors such as age, sex, profession, and location to make your products relevant. If you don’t know where to start, you should try:

  • Creating a customer avatar. Based on your products, image and create a fictional character you think would be a client.
  • Checking out your competitors. If you’re unsure about your methods, look at what your competition is doing and get inspired by them.
  • Conducting interviews with as many people as possible to determine if they would use your products.


Organize your financial system

Having a strong financial system will help your business thrive. Even if you’re at the beginning, you might notice there are many financial transactions to manage, from paying bills to sending customer invoices. If you want to be organized and productive, consider a Tripletex regnskapsfører to help you with simple accounting transactions.

Having accounting software will save time so you can focus on growing your business. You might think you can budget on your own, but having a regnskapsfører by your side to better understand your weaknesses and opportunities will give you more confidence to invest in the right tools.

Finally, analyzing your cash flow can be challenging if you haven’t done this before. You need to determine the liquidity and solvency of the business according to all your financing activities. If you think you need help to manage all these, try a regnskapstjenester Oslo that offers a wide range of accounting services.


Establish an online presence

The most important thing to do for growing is to become visible in the online environment. That means you need to invest in software programs to help you track your progress and make improvements where needed. Here are some tips for successfully building an online presence:

  • Build a website where clients can find anything about you, from location to the services provided
  • Create social media platforms to target your audience by having relevant content
  • Build an online store in addition to your physical store
  • Learn to use search engine optimization (SEO). This tool consists of keyword research, online business campaigns, and more methods to help Google find your content.


In conclusion, you need to invest time and software in order to make your business successful. It’s important to know how your products are helpful to the people and make them as visible as possible in the online marketplace.


October 2022