What Determines People to Buy Your Products?

Home » Business Model » What Determines People to Buy Your Products?

There are many aspects that can influence a person to buy one product or another. From budget and personal psychology to carefully designed brand reinforcement, everything has an effect on the buying habits of various people. Many business owners think that there is a clear recipe for success, but the ingredients vary from one situation to another. For some companies, dressing employees in customized T-shirts from suppliers such as shirtshouse.com is enough, for others this is just the starting point. While in many cases uniforms do make a difference in brand reinforcement, they are not the only thing that should be taken into consideration when determining people to buy various products or services.


This is probably then most important aspect that determines people to buy anything. The challenge is to make your customers feel like they need to buy your particular products. Say someone saw a pair of running shoes in a commercial, but since they do not go jogging, they would not feel the need to buy them. However, if they were to read an article about how running shoes offer excellent support to those who walk a lot and increase the chances to feel rested at the end of the day, that people might actually consider buying the running shoes from the commercial. But for this managers need to have vision and groom potential customers to appreciate even the products they do not actually need.

Appealing the visual memory

There is a reason why many companies choose to spread various T-shirts, caps, pens and other products and that is because it offers customers the chance to have a visual of the company logo at all times. In addition, by wearing a T-shirt with your company logo on it, people will actually offer you free publicity and even inspire their friends to ask about your brand. So the next time they are in the shopping isle and do not know what to choose, they will remember their t-shirt and choose your company. The same goes for those who want to eat out and have no idea of where to go, you can count on the fact that at least half of them will choose your restaurant.


There are various marketing strategies involving the price and every company is free to choose its own, but experts recommend business owners not to start with a very low price from the beginning, as the price will determine the perceived value of your product. If your prices are too low or you offer a large discount from the beginning, people will be more reluctant to buy your full-priced products. The prices should be carefully considered and designed so that they enhance the perceived value of the product and yet determine people to buy the products.

When you take into account all of these factors, you start to understand the customer and thus you are able to create a strategy that will work for your business and help you to increase your sales considerably.

July 2017
« Jun