Small Business Financing

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There are many people with many good business ideas out there, and numerous times they are lost because they simply haven’t the money or means to put them to practice. It’s one thing to have a brilliant idea, and another to have a business-oriented mind. Not everyone is good at doing business, and that’s a fact. However, nothing is impossible, and as long as your idea is good, odds are you could turn it into a lucrative business with a bit of effort. The most common problem is finding the money to start up. To help you begin this endeavor, we are going to give you a few tips on how to achieve small business financing. These can be helpful for those who want to start a small business, but for those who want to expand an already-existing small business as well.

One can find small business financing in several ways, so there are options out there. However, this doesn’t mean it will be easy. Your first option is to find certain government or bank loans. The first category of loans doesn’t apply to everything, but your government may support certain types of businesses. Depending on the country where you live and the various projects that your government may be involved in, you can get subsidies or loans for things like organic or environmentally-friendly businesses, or businesses that invest in the community, that help make it a better place for everyone. Furthermore, getting a bank loan is also an option, but you need to mortgage a house or a car in order to get the money, which you will have to pay back with interest.

This means that you should avoid getting loans from the bank as much as possible, and keep them in mind only as a last resort. Failure to pay back could lead to the foreclosure of your firm, which is then probably sold piece by piece by the bank that wants only to get its money back. This brings us to the most common and most advised forms of small business financing: finding investors. No matter the type of business you want to start, the most important thing is presentation and how you advocate your cause. You can’t convince others of your successful business ideas unless you know how to present them in the best light; without exaggerating the attributes and advantages of your ideas, it is still important to know how to be convincing, especially in front of a group of people who are expected to pay you large sums of money. Moreover, if you manage to present your successful business ideas well, chances that investors will wish to change your game plan will be small, and you’ll be able to carry out your vision just like you wanted. Finally, presenting your business to investors will also make you view it with a more critical eye, and you’ll be able to determine for yourself whether changes are indeed needed.

To begin with, know that landing an investor won’t be easy, because people don’t just throw their money around because you’re a likeable person. You need to convince them that it is in their best interest to invest in your own business, and that they will regret it if they do not. That being said, the first thing you need to do before, or immediately after landing a meeting with a certain investor is to do your homework about them. Learn about what they have invested in so far, what businesses they are interested in and try to get as much information about them as possible. This will help you come up with a battle plan, with a strategy on how to approach them.

Another important thing you have to take into account when going for small business financing is that you mustn’t begin by talking about you, your business and what you want to achieve. You want to capture your listener’s attention, and the easiest way to do that is by engaging and involving them from the beginning. Don’t tell them about your dreams as a child and how you see your business growing, but rather talk about what your investors would have to gain if they invested in you. Moreover, having formerly done your homework, you should orientate yourself towards investors who were previously interested in businesses similar to yours. That will make it easier to win their trust and convince them of the success of your proposal.

Create your small business financing plan by looking from the point of view of the investor. By analyzing their portfolio and finding out what their goals are, you can create your presentation based on what they would have to win if they invested. Thus, you can convince them that their already-existing goals can be easily achieved if they invest in your business. While you shouldn’t be over-confident and condescending, be as firm as you can, and show them you believe in your idea.

As a final advice, do separate research on the investors as well, and try to find out what sort of people they are. You will be dealing not only with a firm, an entity, but with individuals who are most likely biased. It is a good strategy to do business with people you like, with people who are similar to you, because odds are you will communicate and get along better. Thus, if you know certain details about their personal lives, you can use them to your advantage, making yourself likeable with a few remarks here and here. Make sure you don’t overdo it however, and keep the focus on the business, otherwise they will see through your strategy and reject you. All in all, we hope this information will help you find the financing for your small business.

June 2017
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